Articles

Procrastination is the practice of carrying out less urgent tasks in preference to more urgent ones, or doing more pleasurable things in place of less pleasurable ones, and thus putting off impending tasks to a later time, sometimes to the “last minute”. According to psychologist Professor Clarry Lay, a prominent writer on procrastination, procrastination occurs…

Failure is everywhere but most of the time we prefer to ignore that fact and focus on success. In a business park in Ann Arbor, Michigan is the Museum of Failed Products. It looks like a haphazardly organised supermarket, with no shoppers, and shelves crammed with tens of thousands of packages of food and household…

Struggling for inspiration? Looking for a unique way to connect to customers? Consider topical advertising. It doesn’t require money. It just requires wit. This age-old, and common, practice is where the canny advertiser gains recognition through piggy backing off a popular event or day of the year. It is a form of media promotion designed…